AutoResponders Explained

If you have been on the internet for any length of time, you probably have received an autoresponder message from one place or another. This message may have been a brief explanantion that the person you tried to contact is away, or a quick e-mail sent to thank you for an action you committed. It may have even been a message showcasing products that were up and coming, or even a message stating the e-mail you sent was not received.

The content of these messages vary, but all come from a program that is valuable to all marketing online, an autoresponder. Autoresponders work by automatically sending a form response that you create when setting up your personal program. You have the ability to set up your personal autoresponder with a number of messages you preset, making the program very flexible.

When Autoresponders first made the online scene, they were primarily used by email providers and transfer agents. When a person sent an e-mail that was undeliverable, the autoresponder program would automatically send the sender a message telling them so. Although these basic programs were a tremendous help, they were very fundamental in function.

Over time, autoresponders have evolved vastly, expanding their usefulness to large companies with many contacts, and most importantly, internet marketers. Today, Autoresponders are most often used to give instant feedback and response to those interested in what a particular business has to offer. These messages could contain information for pricing, specific details on a product, a response about a program, or even the best times a representative of the company can contact them personally.

For internet marketers, keeping touch with their subscribers through an autoresponder is ideal. Using this software saves a great amount of time and effort, considering the time it would take a person to send a personal response to over a hundred people in a day. Many marketers get many times this number of messages every day; an autoresponder simplifies a marketers job by automatically sending a preset message to anyone that signs up for more info, giving the marketer more time to attend to other important matters in running their business.

There are two basic methods to setting up an autoresponder; through an ASP model that is outsourced, or the server side model. With the ASP Outsourced Model, a company wishing to make use of an autoresponder contracts an outside provider for their autoresponder services. This provider will give this individual access to a web based interface, from which the business owner can enter the details of their preset messages, and give the system instructions on how to handle several types of e-mails received. In order to attain these services, a monthly subscription is usually required

Server-side autoresponders funtion a bit differently. Essentially, this mode comes as a script that an individual installs and operates from their personal computer or a server. These programs can save an individual money, as there is no montly fee involved; however, this form of the program proves not to be as user friendly, as one must have the knowledge to install the program, and also be aware of the messages they send so their domain is not marked as spam, and the messages sent aren't received.

Whichever you choose, the autoresponder is a wonderful program to have. These programs save a person time and effort, and are very reliable. It can be confusing, trying to understand each form of Autoresponder and how they work. However, implementing one into your website is simple enough for even the most new to internet marketing. If you are interested in running your own online business, an autoresponder is an absolute must have.

Are you in the market for an autoresponder? Why not have all the tools you could ever need to market online, all for one low cost? For a look at this cutting-edge technology, get your 30 days free, no credit card required trial at 12 Second Commute today!

Kenya S.
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